Micro & Macro Conversions
Strictly speaking, when it comes to CRO, there are two different kinds of conversions on a website. These are separated into micro-conversions and macro-conversions.
Micro-conversions are typically smaller actions that a user performs on your website that aren’t necessarily a sale. This could be them creating an account, signing up to a newsletter or engaging with a chatbot on the site.
Macro-conversions are typically the more direct of sales or enquiries. These tend to include a user, submitting a request through your contact form, subscribing to your businesses services or by purchasing a physical product in the case of online retail.