Weeks 1–2
Audit
Find the leaks and the quick wins.
A full review of your accounts, tracking, creative and landing pages, with a plan that puts budget where it will work hardest.
Ads that reach customers in Newcastle and convert them.
Meta, TikTok and Google campaigns for businesses in and around Newcastle, with creative and targeting planned together.
“…helped us build campaigns that were not only engaging but also focused on driving real-world visits.”
Featured in
Sound familiar?
Is your budgetworking hard enough?
Most ad accounts don’t fail dramatically. They leak quietly: tired creative, broad targeting and spend nobody is watching closely.
- Your CPA keeps creeping up.
- The same few ads have been running for months.
- You’re on Meta but unsure whether TikTok or search would pay off.
- Reports show clicks and impressions, not profit.
- Increasing spend makes results fall apart.
- Creative and media are handled by people who never talk.
If two or more sound familiar, here’s how we fix it ↓
Advertising in Newcastle
Reach the right peoplein the right places.
Newcastle is the commercial centre of the North East, with customers spread from Tyneside and Wearside to Northumberland and County Durham.
Paid campaigns can target by location, interest and intent, so budget goes on the customers you can actually serve.
North East customers are loyal to businesses that feel local and trustworthy, so how you present yourself counts.
Location targeting
Campaigns focused on the areas you serve.
Creative in volume
Fresh ads tested every week.
Profit, not clicks
Reporting on leads and sales.
Channel by channel
Every platform,its own playbook.
Each channel has its own audience, formats and rules. We plan for how people actually use them.
Meta
Facebook and Instagram are the backbone of most paid social programmes: huge reach, rich targeting and formats for every stage.
- Account structure built for learning and scale
- Prospecting, retargeting and Advantage+ campaigns
- Creative testing in volume, every week
Formats
- Reels
- Stories
- Feed
- Carousel
- Collection
Best for scaling e-commerce and lead generation.
TikTok
Where attention is cheapest and creative matters most. Ads only work when they feel native to the feed.
- Native, creator-led creative
- Spark Ads that boost authentic posts
- TikTok Shop and catalogue campaigns
Formats
- In-feed video
- Spark Ads
- TikTok Shop
Best for reaching new audiences fast with video.
Search & Shopping
Capture people at the moment they’re looking: Google and Microsoft search and shopping turn intent into sales.
- Keyword and product feed strategy
- Shopping and Performance Max
- Landing page alignment and testing
Formats
- Search ads
- Shopping
- Performance Max
Best for high-intent demand and product sales.
YouTube
Sight, sound and motion for building demand, with targeting that reaches the right viewers at scale.
- Video planned around the first five seconds
- Demand Gen and in-stream campaigns
- Audiences layered from your own data
Formats
- In-stream
- Shorts
- Demand Gen
Best for building awareness that converts later.
Creative
Creative isthe targeting.
Algorithms now find the audience; the creative decides who stops scrolling. We make ads in volume, built for each platform.
- TikTok
POV: you finally found it
UGC video - Meta
Three reasons people switch
Static - Instagram
Why we started
Founder story - YouTube Shorts
Watch it in ten seconds
Product demo
- Meta
Before → after
Carousel - TikTok
What’s in the box?
Unboxing - Instagram
Free delivery this week
Offer - Facebook
How it actually works
Explainer
Testing framework
Test, learn,scale.
Every account runs a structured testing roadmap: one variable at a time, judged on the numbers that matter.
Hook
- Problem
- Social proof
- Offer
- Curiosity
Format
- UGC video
- Static
- Carousel
- Demo
Audience
- Broad
- Lookalike
- Retargeting
- Interest
Result
Testing…
Scale
Test
New hooks, formats and audiences launched every week in a controlled structure.
Learn
Results read against cost per acquisition and profit, not clicks.
Scale
Winners get the budget, and what we learn feeds the next round of creative.
How we work
Audit, launch, scale.
Weeks 3–6
Launch
New structure. New creative. Clean data.
Rebuilt campaigns, fresh creative in volume and tracking you can trust, launched with clear tests from the first day.
Month 2 onwards
Scale
Scale what wins, cut what doesn’t.
Weekly optimisation, a steady pipeline of new creative and monthly reporting on cost per acquisition, return on ad spend and profit.
Proof
In ourclients’ words.
What it’s like to work with us on campaigns, from the people who have.
Assured’s strategic approach to digital marketing, combined with strong creative thinking and rigorous optimisation, helped us build campaigns that were not only engaging but also focused on driving real-world visits.
Nicholas C.Head of Digital, National Heritage Board Excellent service and a highly professional approach. The team provided clear, insightful, and informative guidance across both marketing and SEO, demonstrating a strong understanding of the key factors that drive online visibility and business growth.
C. OwensHead of Marketing & Comms, TVS 
Related work
Can ads target just Newcastle?
Yes. Campaigns can target a radius, postcodes, towns or regions, and adjust budgets by location.
Which advertising platforms do you manage?
Meta (Facebook and Instagram), TikTok, Google and Microsoft search and shopping, YouTube, LinkedIn and Pinterest. We’ll recommend the mix that suits your audience and budget.
What budget do we need to start?
It depends on your market and goals. We’ll recommend a test budget that’s large enough to learn from and sensible for your margins, then scale from what works.
Do you create the ads as well?
Yes. Creative and media sit in one team: we script, source UGC, design and edit the ads we run.
How quickly will we see results?
Early signals come within the first few weeks of testing. Reliable, scalable performance usually builds over two to three months as campaigns learn.
Who owns the ad accounts?
You do. We work inside your accounts, so the data, history and creative stay with your business.
How do you report on performance?
Monthly reports and regular check-ins focused on cost per acquisition, return on ad spend and profit, plus what we’re testing next.
Let’s make some noise
Let’smakewaves.
Your next chapter deserves the right people in your corner. Let’s make something worth remembering.
Start something with us