Weeks 1–2
Define
Know what the brand should stand for.
Research, workshops and a look at your market to agree positioning, personality and the brief before any design begins.
Brand identities for businesses in Birmingham that stand out.
Brand identities, logos, packaging and print for businesses in and around Birmingham, designed to look consistent everywhere.
“Assured’s designs were not only beautiful but also aligned perfectly with my brand’s identity.”
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Branding in Birmingham
A brand that lookslike itself everywhere.
Birmingham is one of the UK’s biggest and most competitive markets, with businesses of every size competing for attention.
Good branding starts with understanding a business properly. We get to know yours, then design a system your team can use.
In a city this size, standing out comes from being specific: the right services, the right neighbourhoods and the right message.
Strategy first
Positioning and personality agreed before any design begins.
Complete systems
Logo, colour, type and guidelines that work together.
Print-ready
Artwork prepared for printers and sign makers.
Selected work
Work thatspeaks for itself.
Identity, packaging, campaigns and print, made to be recognised at a glance and remembered long after.
EYIBOBrand communications and campaign creative. Brand identityLogo, colour, typography and guidelines for a growing brand. 
MouseflowCreative for a digital experience analytics platform. Packaging rangeA packaging system that stands out on the shelf and on screen. Annual reportComplex information made clear and easy to read. Logo suiteA distinctive mark built to work at every size.
Inside a brand system
More thana logo.
A brand is a system of parts that work together. We design every one of them, and show your team how to use them.
A distinctive mark and wordmark, with clear space and versions for every size and surface.
A palette with a clear hierarchy, chosen for recognition and checked for accessible contrast.
Typefaces and a type scale that give your words a recognisable voice on screen and in print.
Photography and illustration direction, so every image feels like it came from the same brand.
How the brand speaks, with examples of what to say and what to avoid.
Grids and templates that make new materials quick to produce and consistent every time.
What we design
Everything your brandputs out.
A design system first, then every touchpoint built from it, so the brand looks like itself everywhere.
Brand identity
Positioning and a visual identity, with guidelines your team can actually use.
Logos
Distinctive marks designed to work everywhere, from a favicon to a building sign.
Packaging
Packaging that stands out on the shelf and on screen, and makes the unboxing feel special.
Advertising design
Campaign concepts and ad creative for social, print and out-of-home.
Reports & presentations
Annual reports, pitch decks and documents that make complex information easy to read.
Digital & social
Templates, social assets and web graphics that keep everyday content on brand.
Before and after
The differencea rebrand makes.
The same business, presented with a clear and confident identity. Drag to compare.
How we work
Define, design, deliver.
Weeks 3–6
Design
Explore boldly, then refine.
Distinct creative routes presented and discussed, then one developed with your feedback into a complete identity and its key applications.
Week 7 onwards
Deliver
A brand that works everywhere.
Guidelines, master files and templates, plus ongoing design support for campaigns, packaging and everything that follows.
Proof
In ourclients’ words.
What it’s like to work with us on design, from the people who have.
Assured’s designs were not only beautiful but also aligned perfectly with my brand’s identity.
Lucy SkipworthCharity Manager, Health Tree Foundation Assured’s strategic approach to digital marketing, combined with strong creative thinking and rigorous optimisation, helped us build campaigns that were not only engaging but also focused on driving real-world visits.
Nicholas C.Head of Digital, National Heritage Board
Related work
Can you run a brand workshop in Birmingham?
Yes, in person where practical or over video, whichever suits your team.
What’s included in a brand identity project?
Typically positioning, a logo suite, colour palette, typography, imagery direction and guidelines, plus the first applications you need. We scope it to your business.
Can you refresh our brand rather than start again?
Yes. A refresh that keeps your recognition while fixing what isn’t working is often the smarter move, and we’ll advise honestly.
How many design options will we see?
We present a small number of distinct creative routes, then develop the chosen one with your feedback. The quality of the thinking matters more than the number of options.
Do you design packaging for production?
Yes. We prepare print-ready artwork and work with your printer or manufacturer on specifications.
Can you design ongoing campaigns and social content?
Yes. Once the identity is in place we can support day-to-day design, from ads and social templates to reports and presentations.
How long does a branding project take?
A brand identity usually takes six to ten weeks depending on scope; smaller pieces such as a logo or a packaging range can be quicker.
Let’s make it memorable
Let’smakewaves.
Your next chapter deserves the right people in your corner. Let’s make something worth remembering.
Start something with us