Our 2 Main Focus Areas Of Any CRO Campaign
Quantitative Data (Analytics) & Qualitative Data (User Experience). We separate the data we user for your CRO campaign into 2 categories:
1. Quantitative Data (Analytics). These are the numbers; using Google Analytics & Event Tracking we can focus on your traffic sources and monitor the relevant metrics. Then by observing the actions taken by users on the site we can examine what they are doing and document this information so as to better understand what’s working and what can be made more effective.
2. Qualitative Data (User Experience). This is what’s behind the numbers. By implementing user tracking tools we can see an in depth analysis of what users actually do when they’re on your website, from where their mouse hovers to how much time they spend on each area. Secondly, there is no better way to measure how your customers perceive your website than simply asking them this question. Creating a feedback option will allow us to understand what your customers want and that they don’t want from your website.
Sorting solid data & useful feedback into 2 categories when creating a successful CRO campaign is what sets us apart from our competition. Using solid numbers and personal opinion gives us the best overall picture on what needs to be improved, where it needs improving and the kind of micro-adjustments we need to make in order to get you more conversions.