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E-commerce growth in Derby, minus the chaos.

End-to-end e-commerce management for brands in and around Derby: platform, conversion, marketing and operations in one team.

“It gave me the confidence to step back from the operational side while knowing everything was being taken care of properly.”
Tom Bursnall · Managing Director, Eterna Labs Ltd

Sound familiar?

Is your storerunning you?

Growth stalls when founders spend their days firefighting: chasing agencies, fixing fulfilment and guessing at what to do next.

  • You’re managing several agencies and none of them talk to each other.
  • Traffic arrives, but too few visitors reach checkout.
  • Customer emails, chats and returns eat the time you should spend growing.
  • Your platform creaks every time you launch a range or run a sale.
  • Ad costs keep rising while repeat purchases stay flat.
  • You want to expand into other countries but aren’t sure how.

If two or more sound familiar, here’s how we fix it ↓

E-commerce in Derby

Grow the store,not the to-do list.

Derby sits at the heart of the East Midlands, with a strong engineering and manufacturing tradition alongside a busy city-centre and Peak District visitor economy.

Whether you sell locally or nationwide, we run the parts of the store that slow you down and connect the ones that drive growth.

Customers here often compare options across Derby, Nottingham and the surrounding market towns, so being visible across the region matters.

  • One point of contact

    A single team accountable for the whole store.

  • Margin-led

    Marketing planned around profit, not just revenue.

  • Operations covered

    Fulfilment, stock and returns processes that scale.

The whole journey

From first lookto the next order.

Growth comes from every step getting a little better. Scroll through the journey and what we tune at each stage.

  1. Discover

    Being found in search, social and marketplaces by people who don’t know you yet.

    • Paid social
    • SEO
    • Marketplaces
  2. Browse

    Product pages and collections that answer questions and build desire.

    • Merchandising
    • Product content
    • Site speed
  3. Basket

    Making it easy to add more, and harder to leave.

    • Bundles
    • Upsells
    • Delivery thresholds
  4. Checkout

    A checkout with nothing in the way.

    • Express pay
    • Trust signals
    • Fewer steps
  5. Delivery

    Fulfilment, updates and friendly, fast customer service that turn a parcel into a good experience.

    • Fulfilment
    • Customer service
    • Returns
  6. Repeat

    Bringing customers back for the second, third and tenth order.

    • Email & SMS
    • Loyalty
    • Subscriptions

What’s included

One team forthe whole store.

From the platform to the parcel, we run the parts that slow you down and connect the ones that drive growth.

  • Platform scaling

    Speed, apps, integrations and replatforming when you outgrow what you have, on Shopify, WooCommerce and beyond.

    • Shopify
    • Integrations
    • Replatforming
  • Customer service

    We look after your customers for you: inbox and email support, live chat, social messages, returns and refunds, and replies to reviews, all in your brand’s voice.

    • Inbox & live chat
    • Returns & refunds
    • Reviews
  • Funnels & conversion

    Product pages, journeys and checkout tuned so more visitors become customers, and customers come back.

    • CRO
    • Checkout
    • Retention
  • E-commerce marketing

    Paid social, search, email and SMS planned as one programme around margin, not just revenue.

    • Paid media
    • Email & SMS
    • Shopping
  • Operations & partners

    Fulfilment, stock and returns processes that keep up with demand, and one point of accountability for every agency and supplier.

    • Fulfilment
    • Inventory
    • Partner management
  • Market discovery

    Research and testing to find the products, audiences and new markets worth expanding into.

    • Research
    • New markets
    • Marketplaces

Ways to work together

Pick the supportyou need.

Some brands want a team to run the whole store; others need a push in one area. Start where it helps most.

  • Growth partner

    We grow it with you

    We take on the growth levers your team doesn’t have the time or skills for.

    • Conversion and funnel work
    • Paid media and email
    • A quarterly growth roadmap

    Best for brands with an in-house team.

    Talk about this
  • Project

    We fix one big thing

    A defined project with a clear outcome: an audit, a replatform or a conversion sprint.

    • Store audit
    • Replatforming
    • Conversion sprint

    Best for a specific problem or launch.

    Talk about this

Tools

A stack thatworks together.

We work across the platforms and tools modern stores run on, and make them talk to each other.

Commerce

  • Shopify
  • WooCommerce
  • Amazon
  • TikTok Shop

Retention

  • Klaviyo
  • Reviews
  • Loyalty
  • Subscriptions

Operations

  • Inventory
  • Fulfilment partners
  • Returns
  • Helpdesk & live chat

Measurement

  • Google Analytics 4
  • Server-side tracking
  • Looker Studio

How we work

Audit, fix, scale.

  1. Weeks 1–4

    Audit

    See the whole store clearly.

    We review your platform, funnel, marketing, operations and partners side by side, and agree the handful of changes that will move revenue and margin most.

  2. Weeks 5–12

    Fix

    Remove what’s holding growth back.

    Conversion fixes, platform and app clean-up, operations processes and a marketing plan built around margin, delivered in sprints with your team.

  3. Month 4 onwards

    Scale

    Grow with the engine running.

    Ongoing management of the store, its customer service, its marketing and its partners, with monthly reporting and new markets or channels added when the numbers say so.

Proof

In ourclients’ words.

What it’s like to hand the running of things over to us, from the people who have.

Northern Digital Awards
Northern Digital Awards
  1. From managing agencies and optimising processes to identifying opportunities for growth, Assured were reliable, proactive, and always focused on results. It gave me the confidence to step back from the operational side while knowing everything was being taken care of properly.

    Tom BursnallManaging Director, Eterna Labs Ltd
  2. Assured’s strategic approach to digital marketing, combined with strong creative thinking and rigorous optimisation, helped us build campaigns that were not only engaging but also focused on driving real-world visits.

    Nicholas C.Head of Digital, National Heritage Board

Related work

  • BetterMan Labs campaign artwork: supplement pouch and jars styled on stone plinthsBetterMan LabsE-commerce · Digital growth
  • FutureYou Cambridge campaign artwork: a hand holding a supplement capsule in soft lightFutureYou CambridgeOrganic search · Health & wellness

FAQs

Questions,answered.

Something else? Ask us directly ↗

Do you work with online stores in Derby?

Yes. E-commerce work runs mostly online, with regular calls and shared reporting.

Which e-commerce platforms do you work with?

We work with the major platforms, including Shopify and WooCommerce, and can plan a move between them. If your current platform is the right one, we’ll say so.

Can you take over the day-to-day running of our store?

Yes. We can manage operations, marketing and partners end to end, or take on just the parts your team doesn’t have time for.

Can you handle our customer service?

Yes. We can look after your customers on your behalf: the inbox and email support, live chat, social media messages, returns and refunds, and replying to reviews, all in your brand’s voice. You stay in the loop on anything that needs your decision.

Will you replace our existing agencies?

Not necessarily. Often the quickest win is getting your current partners working together. Where a partner isn’t delivering, we’ll show you why and help you decide.

How do you measure success?

Revenue and margin first: conversion rate, average order value, customer lifetime value and acquisition cost, reported monthly in plain English.

Can you help us sell internationally?

Yes. We research demand, pricing, shipping and marketplaces in new markets before you commit, then plan a phased launch.

Do you take on one-off projects?

Yes. Audits, replatforming and conversion projects can stand alone, though ongoing support is where the compounding gains come from.

Do you work with new brands or only established stores?

Every engagement is scoped to where the business is now, whether you’re preparing to launch or scaling an established store.

Let’s grow the store

Let’smakewaves.

Your next chapter deserves the right people in your corner. Let’s make something worth remembering.

Start something with us