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Paid social for businesses in Birmingham that earns the scroll-stop.

Meta, TikTok and LinkedIn campaigns for businesses in and around Birmingham, with creative and audiences planned together.

“…helped us build campaigns that were not only engaging but also focused on driving real-world visits.”
Nicholas C. · Head of Digital, National Heritage Board

Sound familiar?

Ads peoplescroll straight past?

On social, the creative does most of the work. When results stall, it’s usually the ads, not the algorithm.

  • The same few ads have run for months.
  • Cost per result keeps creeping up.
  • You boost posts but can’t tell what they achieve.
  • Audiences are too narrow, or far too broad.
  • Nobody is making new creative fast enough to test.
  • Leads from social never seem to turn into sales.

If two or more sound familiar, here’s how we fix it ↓

Paid social in Birmingham

Social ads thatfind your customers.

Birmingham is one of the UK’s biggest and most competitive markets, with businesses of every size competing for attention.

Social platforms let you reach people by location, interest and behaviour. We pair that targeting with creative made for each feed.

In a city this size, standing out comes from being specific: the right services, the right neighbourhoods and the right message.

  • Local audiences

    Targeting built around the areas you serve.

  • Feed-native creative

    Ads made for each platform.

  • Clear results

    Reporting on leads and sales, not likes.

Channel by channel

Every platform,its own playbook.

Each network has its own audience and formats. We plan for how people use them.

Meta

Facebook and Instagram reach almost every audience, with formats for every stage of buying.

  • Structure built for learning and scale
  • Prospecting, retargeting and Advantage+
  • New creative tested every week

Formats

  • Reels
  • Stories
  • Feed
  • Carousel

Best for e-commerce and local lead generation.

Creative

Creative isthe targeting.

The algorithms find the audience; your ads decide who stops. We make them in volume, for each platform.

  • TikTok

    Honest review, 20 seconds

    UGC video
  • Meta

    Three reasons to switch

    Static
  • Instagram

    Before → after

    Carousel
  • LinkedIn

    The 5-step checklist

    Document
  • Instagram

    Why we started

    Founder video
  • Facebook

    This week only

    Offer

How we work

Audit, launch, scale.

  1. Week 1

    Audit

    See what’s really working.

    We review your accounts, creative, audiences and tracking, and agree what to test first.

  2. Weeks 2–4

    Launch

    Fresh creative, clean data.

    New campaigns and creative go live with clear tests and tracking you can trust.

  3. Month 2 onwards

    Scale

    Feed the winners.

    Weekly optimisation, a steady supply of new ads and monthly reporting on cost per lead and sales.

Proof

In ourclients’ words.

What it’s like to work with us on campaigns, from the people who have.

Northern Digital Awards
Northern Digital Awards
  1. Assured’s strategic approach to digital marketing, combined with strong creative thinking and rigorous optimisation, helped us build campaigns that were not only engaging but also focused on driving real-world visits.

    Nicholas C.Head of Digital, National Heritage Board
  2. From managing agencies and optimising processes to identifying opportunities for growth, Assured were reliable, proactive, and always focused on results. It gave me the confidence to step back from the operational side while knowing everything was being taken care of properly.

    Tom BursnallManaging Director, Eterna Labs Ltd

Related work

  • BetterMan Labs campaign artwork: supplement pouch and jars styled on stone plinthsBetterMan LabsE-commerce · Digital growth
  • FutureYou Cambridge campaign artwork: a hand holding a supplement capsule in soft lightFutureYou CambridgeOrganic search · Health & wellness

FAQs

Questions,answered.

Something else? Ask us directly ↗

Can social ads target people in Birmingham?

Yes, by radius, postcode, town or region, combined with interests and lookalike audiences.

Which social platforms should we advertise on?

Wherever your customers spend time and buy. For most consumer brands that starts with Meta; TikTok suits fast-moving products and younger audiences; LinkedIn suits B2B. We’ll recommend a mix after the audit.

Do you make the ads?

Yes. Creative and media sit in one team: we script, design, edit and source creator content for the ads we run.

Is boosting posts the same as paid social?

Boosting is the simplest form of it, but proper campaigns give you far more control over audiences, placements, testing and tracking.

What budget do we need?

Enough to test properly without overspending while we learn. We’ll suggest a starting budget based on your goals and margins.

Who owns the ad accounts?

You do. We work inside your Business Manager and ad accounts, so everything stays with your business.

Let’s make some noise

Let’smakewaves.

Your next chapter deserves the right people in your corner. Let’s make something worth remembering.

Start something with us