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PPC for Derby businesses that need leads now.

Google and Microsoft Ads for businesses in Derby and the East Midlands, focused on the searches most likely to turn into customers.

Book a PPC audit What’s included
“Excellent service and a highly professional approach.”
C. Owens · Head of Marketing & Comms, TVS
  • UK Search Awards
  • Northern Digital Awards
  • Clutch
  • Digital Knowledge Top 100
  • GoodFirms
  • Databox
  • Business Insider
  • New Digital Age

Sound familiar?

Paying for clicksthat don’t convert?

Most PPC accounts waste spend quietly: broad keywords, generic ads and landing pages that don’t match what people searched for.

  • Your cost per click keeps rising but leads don’t.
  • You’re not sure which keywords actually make money.
  • Ads send everyone to the homepage.
  • Performance Max is spending, but you can’t see where.
  • Conversion tracking is missing or double-counting.
  • The account was set up years ago and hasn’t really changed.

If two or more sound familiar, here’s how we fix it ↓

PPC in Derby

Capture localdemand.

When someone near Derby searches for what you do, PPC can put you at the top straight away. We make sure those clicks are the right ones.

Location targeting, local ad copy and landing pages that speak to Derby customers keep your cost per lead under control.

  • Local targeting

    Ads shown in the areas you serve, at the times that convert.

  • Call tracking

    Phone enquiries from ads tracked alongside forms.

  • No wasted spend

    Search terms reviewed weekly and irrelevant clicks blocked.

What’s included

Every part ofthe account.

Strategy, build and day-to-day management, with the tracking to prove what’s working.

  • Search campaigns

    Tightly themed ad groups, intent-led keywords and negative lists that stop wasted spend.

    • Keywords
    • Negatives
    • Match types

  • Shopping & PMax

    Product feeds and Performance Max structured so your best products get the budget.

    • Merchant Center
    • Feeds
    • PMax

  • Ad copy & assets

    Ads that match the search, with every extension and asset working for you.

    • Responsive ads
    • Assets
    • Testing

  • Landing pages

    Pages that answer the search and make the next step obvious, built or improved with you.

    • Message match
    • CRO
    • Speed

  • Tracking

    Conversion tracking you can trust, including calls, forms and offline sales where possible.

    • GA4
    • Enhanced conversions
    • Calls

  • Bidding & budgets

    Bid strategies and budgets set against your margins, reviewed weekly.

    • Smart bidding
    • ROAS
    • Budgets

How we optimise

Test, learn,scale.

Every week we test one thing at a time and keep what makes money.

Keyword

  • Exact
  • Phrase
  • Broad + signals
  • Competitor

Ad

  • Price-led
  • Proof-led
  • Urgency
  • Benefit

Landing page

  • Service page
  • Offer page
  • Short form
  • Long form

Result

Testing…

Scale

    1. Test

      Controlled experiments on keywords, ads and landing pages.

    2. Learn

      Results judged on cost per lead or return on ad spend, not clicks.

    3. Scale

      Budget moves to what wins; what loses is paused.

    How we work

    Audit, rebuild, grow.

    1. Week 1

      Audit

      Find the waste and the wins.

      A full review of keywords, search terms, structure, tracking and landing pages, with a clear list of fixes.

    2. Weeks 2–4

      Rebuild

      Clean structure. Clean data.

      We restructure the account, fix tracking and launch new ads and landing pages with tests built in.

    3. Month 2 onwards

      Grow

      Spend more only when it pays.

      Weekly optimisation and monthly reporting on cost per acquisition and revenue, scaling what works.

    Proof

    In ourclients’ words.

    What it’s like to work with us on paid media, from the people who have.

    UK Search Awards winner
    UK Search Awards winner

    1. Excellent service and a highly professional approach. The team provided clear, insightful, and informative guidance across both marketing and SEO, demonstrating a strong understanding of the key factors that drive online visibility and business growth.

      C. OwensHead of Marketing & Comms, TVS
      TVS Interfleet campaign artwork: three liveried commercial vehicles outside a blue warehouse at sunset

    2. Assured’s strategic approach to digital marketing, combined with strong creative thinking and rigorous optimisation, helped us build campaigns that were not only engaging but also focused on driving real-world visits.

      Nicholas C.Head of Digital, National Heritage Board

    Related work

    • Astor Film Productions campaign artwork: a man interviewed on a green studio setAstor Film ProductionsSEO · Search campaigns
    • TVS Interfleet campaign artwork: three liveried commercial vehicles outside a blue warehouse at sunsetTVS InterfleetB2B marketing · Lead generation

    FAQs

    Questions,answered.

    Something else? Ask us directly ↗

    Can Google Ads target only Derby customers?

    Yes. Campaigns can target Derby, a radius around it or specific towns, and adjust bids by location.

    Should a local business use PPC or SEO?

    PPC brings leads quickly; SEO builds lasting visibility. Many Derby businesses use PPC while SEO builds up.

    What’s the difference between PPC and SEO?

    PPC buys visibility straight away and stops when you stop paying; SEO builds visibility that lasts but takes longer. Most businesses do best with both, and we plan them together.

    How much should we spend on Google Ads?

    Enough to gather useful data in your market without overspending while we learn. We recommend a starting budget after the audit, based on your margins and search volumes.

    Do you manage Microsoft (Bing) Ads too?

    Yes. We often mirror winning Google campaigns on Microsoft Ads, where costs can be lower.

    Who owns the account?

    You do. We work inside your Google Ads account, so the history and data stay with your business.

    How quickly will we see results?

    Search campaigns can bring leads within days. Reliable, profitable performance usually builds over the first two to three months.

    Related services

    Let’s make every click count

    Let’smakewaves.

    Your next chapter deserves the right people in your corner. Let’s make something worth remembering.

    Start something with us