Week 1
Audit
Find the waste and the wins.
A full review of keywords, search terms, structure, tracking and landing pages, with a clear list of fixes.
Google Ads for businesses in Newcastle that need leads now.
Google and Microsoft Ads for businesses in and around Newcastle, focused on the searches most likely to turn into customers.
“Excellent service and a highly professional approach.”
Featured in
Sound familiar?
Paying for clicksthat don’t convert?
Most PPC accounts waste spend quietly: broad keywords, generic ads and landing pages that don’t match what people searched for.
- Your cost per click keeps rising but leads don’t.
- You’re not sure which keywords actually make money.
- Ads send everyone to the homepage.
- Performance Max is spending, but you can’t see where.
- Conversion tracking is missing or double-counting.
- The account was set up years ago and hasn’t really changed.
If two or more sound familiar, here’s how we fix it ↓
PPC in Newcastle
Capture demandthe moment it appears.
Newcastle is the commercial centre of the North East, with customers spread from Tyneside and Wearside to Northumberland and County Durham.
When someone nearby searches for what you do, PPC can put you at the top straight away. We make sure those clicks are the right ones.
North East customers are loyal to businesses that feel local and trustworthy, so how you present yourself counts.
Local targeting
Ads shown where you serve, at the times that convert.
Call tracking
Phone enquiries tracked alongside forms.
No wasted spend
Search terms reviewed weekly.
What’s included
Every part ofthe account.
Strategy, build and day-to-day management, with the tracking to prove what’s working.
Search campaigns
Tightly themed ad groups, intent-led keywords and negative lists that stop wasted spend.
Shopping & PMax
Product feeds and Performance Max structured so your best products get the budget.
Ad copy & assets
Ads that match the search, with every extension and asset working for you.
Landing pages
Pages that answer the search and make the next step obvious, built or improved with you.
Tracking
Conversion tracking you can trust, including calls, forms and offline sales where possible.
Bidding & budgets
Bid strategies and budgets set against your margins, reviewed weekly.
How we optimise
Test, learn,scale.
Every week we test one thing at a time and keep what makes money.
Keyword
- Exact
- Phrase
- Broad + signals
- Competitor
Ad
- Price-led
- Proof-led
- Urgency
- Benefit
Landing page
- Service page
- Offer page
- Short form
- Long form
Result
Testing…
Scale
Test
Controlled experiments on keywords, ads and landing pages.
Learn
Results judged on cost per lead or return on ad spend, not clicks.
Scale
Budget moves to what wins; what loses is paused.
How we work
Audit, rebuild, grow.
Weeks 2–4
Rebuild
Clean structure. Clean data.
We restructure the account, fix tracking and launch new ads and landing pages with tests built in.
Month 2 onwards
Grow
Spend more only when it pays.
Weekly optimisation and monthly reporting on cost per acquisition and revenue, scaling what works.
Proof
In ourclients’ words.
What it’s like to work with us on paid media, from the people who have.
Excellent service and a highly professional approach. The team provided clear, insightful, and informative guidance across both marketing and SEO, demonstrating a strong understanding of the key factors that drive online visibility and business growth.
C. OwensHead of Marketing & Comms, TVS 
Assured’s strategic approach to digital marketing, combined with strong creative thinking and rigorous optimisation, helped us build campaigns that were not only engaging but also focused on driving real-world visits.
Nicholas C.Head of Digital, National Heritage Board
Related work
Can Google Ads target only Newcastle?
Yes. Campaigns can target Newcastle, a radius around it or specific areas, and adjust bids by location.
What’s the difference between PPC and SEO?
PPC buys visibility straight away and stops when you stop paying; SEO builds visibility that lasts but takes longer. Most businesses do best with both, and we plan them together.
How much should we spend on Google Ads?
Enough to gather useful data in your market without overspending while we learn. We recommend a starting budget after the audit, based on your margins and search volumes.
Do you manage Microsoft (Bing) Ads too?
Yes. We often mirror winning Google campaigns on Microsoft Ads, where costs can be lower.
Who owns the account?
You do. We work inside your Google Ads account, so the history and data stay with your business.
How quickly will we see results?
Search campaigns can bring leads within days. Reliable, profitable performance usually builds over the first two to three months.
Let’s make every click count
Let’smakewaves.
Your next chapter deserves the right people in your corner. Let’s make something worth remembering.
Start something with us