Weeks 1–2
Plan
Know who you’re talking to.
We look at your audience, competitors and existing channels, and agree platforms, pillars and tone.
Social media in Bolton people want to follow.
Strategy, content and community management for businesses in and around Bolton, so your social channels finally pull their weight.
“Assured’s designs were not only beautiful but also aligned perfectly with my brand’s identity.”
Featured in
Sound familiar?
Posting, butgetting nowhere?
Social takes time, ideas and consistency. Without a plan it turns into a weekly scramble for something to post.
- You post when you remember, not to a plan.
- Followers aren’t growing, or aren’t the right people.
- Every platform gets the same post.
- Video feels like too much work.
- Comments and messages go unanswered.
- You can’t tell whether social brings in any business.
If two or more sound familiar, here’s how we fix it ↓
Social media in Bolton
Build a followingthat buys.
Bolton businesses compete in one of the busiest regions in the country, often against Manchester firms for the same customers.
Social works best when it feels close to the people you serve. We plan content that speaks to your community and shows what you do.
The opportunity is usually closer to home: the towns around Bolton where customers would rather use someone nearby.
A plan you approve
A monthly calendar, signed off first.
Content made for you
Graphics, carousels and short-form video.
Replies handled
Comments and messages answered in your tone.
What’s included
Strategy tothe last reply.
Everything a consistent, on-brand social presence needs, run by one team.
Social strategy
Which platforms, what to say and how often, built around your audience and goals.
Content creation
Graphics, carousels and copy designed for each platform and on brand every time.
Short-form video
Reels and TikToks planned, filmed and edited, from simple ideas that work.
Planning & scheduling
A monthly content calendar, approved by you and posted on time.
Community management
Replies, comments and messages handled in your tone of voice.
Reporting
Monthly reporting on reach, engagement, traffic and enquiries, with what we’ll do next.
Content
Made forthe feed.
Formats that suit each platform, from quick tips to behind-the-scenes video.
- Instagram
Behind the scenes
Reel - Instagram
5 tips in 30 seconds
Carousel - TikTok
A day in the life
TikTok
- LinkedIn
What we learned this month
Post - Instagram
Poll: which one?
Story - Facebook
Customer story
Video
How we work
Plan, create, grow.
Monthly
Create
A month of content, ready to go.
We produce and schedule each month’s content for your approval, so posting never depends on a free afternoon.
Ongoing
Grow
Do more of what works.
Monthly reports show what landed; we use them to shape the next month’s plan.
Proof
In ourclients’ words.
What it’s like to work with us, from the people who have.
Assured’s designs were not only beautiful but also aligned perfectly with my brand’s identity.
Lucy SkipworthCharity Manager, Health Tree Foundation Assured’s strategic approach to digital marketing, combined with strong creative thinking and rigorous optimisation, helped us build campaigns that were not only engaging but also focused on driving real-world visits.
Nicholas C.Head of Digital, National Heritage Board
Related work
How do you get content from businesses in Bolton?
Through a monthly planning call, photos and clips your team shares, and our own design and video work.
Which platforms should our business be on?
The ones your customers use, done well, rather than every platform done badly. We’ll recommend where to focus after looking at your audience.
Do we have to approve everything?
Yes, if you’d like to. We share a content calendar each month for approval before anything goes out.
Can you film video content?
Yes. We plan, film and edit short-form video, or edit footage your team captures.
Do you reply to comments and messages?
We can manage your community in your tone of voice, and flag anything that needs your input.
How is this different from paid social?
Organic social builds your audience and reputation over time; paid social puts ads in front of new people now. They work best together.
Let’s get people talking
Let’smakewaves.
Your next chapter deserves the right people in your corner. Let’s make something worth remembering.
Start something with us