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PPC Automation: The Pros & Cons

PPC Automation: The Pros & Cons

Innovation in the automation of previously manual based processes through the advancement of Artificial Intelligence (AI) is rapidly altering the landscape of nearly every industry.  Digital marketing is no different, and the increase in being able transform...

Changes In Backlink Generation Following Google’s Link Spam Update

Changes In Backlink Generation Following Google’s Link Spam Update

Last month Google released its Link Spam Update to combat those using black hat SEO methods to generate high volumes of links back to their websites. The basics of the update is that in Google’s own words it will ‘nullify’ malicious, machine generated links or those...

How To Improve Your Engagement Rates On Social Media

How To Improve Your Engagement Rates On Social Media

Engagements are what powers your reach and retention on social media. Garnering as many likes, shares, comments or retweets early on will have a massive impact as to how well both individual posts and your pages as a whole perform.  Whilst timing and content are...

5 Tips for Designing A Website That Users Will Trust

5 Tips for Designing A Website That Users Will Trust

A website can be the biggest weapon in the arsenal of an entrepreneur when it comes to generating new sales for their business,  especially for those who are attracting thousands of engaged users to their site off the back of their SEO or PPC efforts. However, if...

SEO Case Study: Luxury Furniture Manufacturer

SEO Case Study: Luxury Furniture Manufacturer

About The Client This client manufactures bespoke luxury furniture in the forms of dining room, living room, bedroom and commercial furniture throughout the UK. Specialising in live-edge wooden furniture that uses the natural curves and edges of live wood to create a...

Optimising Landing Pages To Ensure Conversions

Optimising Landing Pages To Ensure Conversions

Increasing your site’s traffic on the back of some successful SEO or PPC efforts is a great feeling for any business owner. But - the feelings of positivity can quickly transpire into frustration if all of these new potential customers don’t seem to be converting at...

5 Key Tips For Social Media Marketing

5 Key Tips For Social Media Marketing

Social Media is (and has been for a long time) the best way in which businesses can communicate with their target audience, driving brand awareness and helping to retain valuable customers. But - with over 3 billion daily users on these platforms, how best can an...

5 Key Areas of Marketing In Video & Film Production

5 Key Areas of Marketing In Video & Film Production

Video production holds an incredible wealth of creative talent within business, and whilst many businesses that utilise video production companies are doing so to create marketing material, it’s important that these creative businesses also pay attention to how they...

The Best Ways to Market A Luxury Furniture Manufacturing Business

The Best Ways to Market A Luxury Furniture Manufacturing Business

With the evolution of digital channels such as social media in recent years, the way in which furniture brands can perceive luxury through their marketing has had to evolve. From using visuals that capture the high quality products themselves to ensuring that websites...

5 Tips For Construction Company Marketing

5 Tips For Construction Company Marketing

When any business aims to elevate themselves above their industry competition, marketing is at the forefront of these efforts. In construction, it is key that you address key focus areas in order to develop an effective marketing strategy.  At Assured Marketing,...